As of April 1st, Ivar Allema has officially been promoted to Managing Director of code d’azur, the Amsterdam office of Hypersolid. Ivar had already been in this role on a temporary basis since the beginning of 2025, taking over from Herberth Samsom. Herberth will remain part of Hypersolid as a member of our Supervisory board.
Nik Nieuwenhuijs, founder of code d’azur and current CEO of Hypersolid US, said:
Nik Nieuwenhuijs, founder code d’azur and CEO Hypersolid US
Hypersolid is a global technology and brand experience company, formed through the merger of Triple, code d’azur, Wonderland, and Connect2Crowd. Together, they help ambitious brands like Odido, Polestar, Heineken, and citizenM create transformative impact at scale.
With a team of over 450 digital specialists in technology, design, research, strategy, and creative — representing more than 20 nationalities across 6 offices — Hypersolid brings together diverse expertise and innovation to drive meaningful change for its clients.