Ivar Allema announced as Managing Director of code d’azur, part of Hypersolid

Amsterdam, 3 April 2025

As of April 1st, Ivar Allema has officially been promoted to Managing Director of code d’azur, the Amsterdam office of Hypersolid. Ivar had already been in this role on a temporary basis since the beginning of 2025, taking over from Herberth Samsom. Herberth will remain part of Hypersolid as a member of our Supervisory board.

Nik Nieuwenhuijs, founder of code d’azur and current CEO of Hypersolid US, said:

“Ivar embodies our culture and values and has consistently shown a strong commitment to delivering for our clients and staying close to the heart of the business. Since joining us as a digital producer back in 2014, Ivar has grown with the company, working across various clients, navigating different challenges, and eventually taking on responsibility for our entire client portfolio. He’s played a key role in the ongoing evolution of our business and has proven himself time and again to be a great representative of our company.”
Nik Nieuwenhuijs, founder code d’azur and CEO Hypersolid US

Hypersolid is a global technology and brand experience company, formed through the merger of Triple, code d’azur, Wonderland, and Connect2Crowd. Together, they help ambitious brands like Odido, Polestar, Heineken, and citizenM create transformative impact at scale.

With a team of over 450 digital specialists in technology, design, research, strategy, and creative — representing more than 20 nationalities across 6 offices — Hypersolid brings together diverse expertise and innovation to drive meaningful change for its clients.

Ivar Allema announced as Managing Director of code d’azur, part of Hypersolid

Solid change starts here

Ivar Allema announced as Managing Director of code d’azur, part of Hypersolid

Solid change starts here