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NLZIETNLZIET

Future-proofing an online media service

Future-proofing an online media service
  • MSMS Managed Services ProviderManaged Services Provider
  • MDMD Media Technology & DistributionMedia Technology & Distribution

The redesign and redevelopment of NLZIET focused on modernizing the brand, refreshing the design, and upgrading both front-end and back-end technology to help the Dutch media service grow into an industry frontrunner.

NLZIET is the joint-streaming service from Dutch broadcasters that delivers uninterrupted and ad-free TV content. After years of growing audiences and shifting viewing habits, research in 2014 showed the need for higher standards in viewing quality and user experience. NLZIET asked us to support that next step, marking the beginning of a long-term partnership.

The platform is shaped around what users value most: personalization, intuitive navigation, strong content discoverability, and a natural, seamless viewing experience. We supported NLZIET with a full rebranding, a complete redesign, and the development of all apps, front-ends, back-ends, and streaming components, resulting in a fully integrated, end-to-end OTT solution.

  • 51%
    Improved watchtime
  • 40%
    Improved on discovery
  • 42%
    Improved watch back
  • -29%
    Decreased video failure
  • -43%
    Decreased buffering
  • 10%
    Increased bitrate

Brand foundationBrand foundation

One platform for all Dutch TV

The renewed NLZIET gives users access to the most complete and up-to-date Dutch TV offering, both live and on demand. By blending these experiences, we positioned NLZIET as the central destination for Dutch television, meeting the viewing habits of a new generation.

The platform delivers high-quality content from all major broadcasters directly to the user’s preferred device: mobile, web, Smart TV, Chromecast, Android TV, Apple TV, Fire TV, and more. Its modern interface translates convenience and flexibility into a simple, intuitive experience across all screens. With improved scalability and smarter cache management, NLZIET handles large user volumes and peak traffic effortlessly.

The redesigned interface makes discovering, organizing, and watching content easier than ever. The TV guide helps users explore live broadcasts and on-demand content from up to seven days ago, while the favorites feature allows them to build personal watchlists and receive alerts for new episodes.

NLZIET’s personalized recommendations adapt to individual viewing behavior, offering a truly tailored experience. For younger viewers, a kid-proof profile provides a secure and age-appropriate environment, ensuring peace of mind for parents and a fun, safe experience for children.

A consistent design language as the foundationA consistent design language as the foundation

Available on all modern platformsAvailable on all modern platforms

A special safe and playfull environment and profile for kids under the age of 6A special safe and playfull environment and profile for kids under the age of 6

design systemdesign system

A consistent and scalable design system

To ensure a unified experience across devices, we developed a consistent and scalable design system. Each design element was validated through user testing and optimized for accessibility and clarity.

Visual cues help users instantly recognize the difference between live and on-demand content, enhancing ease of navigation and comfort in use. The result is a design that supports the viewing experience rather than distracting from it.

Live streamingLive streaming

Modular live streaming, monitored 24/7

In 2025, NLZIET selected Hypersolid as its new streaming partner through a national RFP. What started as a proof of concept quickly evolved into a full production environment supporting 60 live channels, including new additions for Paramount and Disney.

Built on our modular HyStream framework, the system allows rapid configuration of components such as audio, recording, and replay. It can be fine-tuned for any scenario, from stable everyday streaming to ultra-low-latency broadcasts during major live events.

Powered by the latest Video Processing Units (VPUs), encoding is fast, efficient, and energy-conscious, making the system both high-performing and sustainable. With just-in-time packaging, streaming configurations can be dynamically adjusted for each device, ensuring optimal quality even on lower-end hardware.
All streams are monitored around the clock from our media lab, where automated alerts signal potential issues instantly.

Combined with advanced analytics on user experience patterns, this enables continuous optimization of streaming performance and reliability.

Co-creationCo-creation

Co-creation beyond boundaries

Over the past decade, we have built a strong co-creation partnership with NLZIET, grounded in trust, shared ambition, and continuous innovation. A dedicated Hypersolid team of designers, developers, and testers works side by side with NLZIET on every step of the roadmap, using data insights and user behavior to drive meaningful improvements in performance and experience.

Through ongoing collaboration, innovation sessions, and annual roadmap reviews, we explore new technologies and features that push the platform forward and ensure NLZIET remains the frontrunner in Dutch streaming.

Contact us and let's get started.Contact us and let's get started.

Solid change starts here

Sebastiaan Anbeek

Business Director Media Technology
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