WOW
Engaging LA: The digital billboard experience
WOW Media's new digital platform transforms how clients experience billboard advertising in Los Angeles.
We partnered with WOW to create a bespoke digital experience that immerses users in LA’s vibrant advertising landscape. This premium website not only showcases prime billboard locations but also offers a unique way for users to visualize their artwork on real billboards, fostering deeper engagement with WOW’s ad solutions.
Art direction and concept
Website
The website’s art direction centers on delivering a high-end, immersive experience that mirrors WOW Media’s premium locations and audience. By integrating an interactive “street view” navigation, users feel as though they’re exploring LA in real time, encountering each billboard as they move through the site.
Polished visuals, seamless animations, and a refined layout emphasize WOW’s brand sophistication, creating a memorable digital journey that aligns with the high-impact nature of their advertising spaces.
In summary
01
Users navigate through a digital LA street, interacting with billboards as they go.
02
Each billboard page displays a premium video tour of the location, offering details and insights.
03
Users can upload artwork and preview it in both 3D mockups and photographic views of the location.
04
The site allows users to add billboards to a collection and book individual or bundled billboard packages.
Design and User Experience
The website’s UX is designed to be intuitive, drawing users into an LA-inspired virtual journey where they can engage with billboards as if moving down the street. Each billboard location features high-quality video previews and interactive details, allowing users to experience the prime advertising spots WOW offers. The layout is carefully crafted to make navigation feel seamless, ensuring users can explore billboard locations effortlessly.
Beyond navigation, the platform offers a suite of user-centric features. Users can upload and preview their artwork on billboards in both 3D and realistic photo renders, adding a powerful interactive element. The collection and booking tools further enhance the experience, letting users curate billboard selections and book individual or package options directly on the site. These features are designed to streamline the path from exploration to action, making the process of selecting and securing billboard space smooth and engaging.
Design system
Artwork preview
To enhance client engagement, users can upload artwork to preview how it would appear on real WOW billboards. This feature offers both 3D billboard previews and realistic photo renders, helping clients visualize their ads in context for more informed decisions.
3D, art direction and motion
Logo animation
Our 3D logo vignette for WOW Media highlights the brand’s modernity and elegance. The animation begins with glass panels forming the logo through intricate close-ups, showcasing reflections and refractions. Each camera angle reveals unique facets, with a final front-facing shot illuminating the entire logo as a striking glass emblem.
