Polestar
Driving sustainable storytelling
Seduce the intellect, stimulate the aesthetic. How can content help an automotive brand shape the future of cars?
As Polestar’s global digital design and marketing partner, we work with them on e-commerce solutions, platforms, ecosystems and campaigns that celebrate their pure design and progressive technology.
For a content partnership with the Wall Street Journal, Polestar asked us to show the WSJ’s influential readers how the brand’s refined design and electric performance is shaping the future of cars.
Brand foundation
How can content help an automotive brand shape the future of cars?
We put Oscar Isaac in the driver’s seat for a mobile-first, story-driven journey into blockchain tracing, smart cities, material design, performance and tech. We created five seamless video chapters with Polestar’s minimalist aesthetic. Then we filled them with rich, localised infographics—from big-picture overviews to the tiniest design details—that drive home how Polestar is accelerating a global shift in sustainable mobility.
Design system
We create separate landing pages for both big global campaigns and local initiatives.
Depending on campaign requirements, we do this either based on CMS modules, custom or a hybrid setup.
Then we filled them with rich, localised infographics - from big-picture overviews to the tiniest design details - that drive home how Polestar is accelerating a global shift in sustainable mobility.
Loaded with interactive widgets, custom-made sound, and micro-animations, each page turns deep dives into sophisticated topics into a sleek, smart and sexy ride - just like a Polestar vehicle.
Contact us and let's get started.
