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PolestarPolestar

Designing the future of sustainable mobility

Designing the future of sustainable mobility
Rear view of the Polestar 2 electric car as case hero image.
  • EDED Experience & DesignExperience & Design
  • SISI Strategy & IdentityStrategy & Identity
  • DSDS Design SystemDesign System

Polestar’s ambition demanded a partner with the creativity and expertise to exceed expectations, dare to innovate, and be the change they needed.

To shape the future of cars, Polestar set out with a visionary goal. Become the guiding star of the automotive industry. Lead by example on sustainability, innovation and design. And transform mobility and society as we know it.

Polestar’s ambition demanded a partner with the creativity and expertise to exceed expectations, dare to innovate, and be the change they needed. That’s why in 2019, Polestar chose us as its global digital partner, and we rose to the challenge of helping build an electric performance vehicle brand from scratch, without an existing legacy to rely on.

Phase 1Phase 1

Create the landscape

Throwing out the roadmap of “what’s been done before”, together with Polestar we created a whole new digital landscape from scratch.
We designed and launched Polestar.com, the singular sales, brand and information channel within 6 months, making pushy dealerships, cringey salesmen and loud commercials a thing of the past.

The design system of Polestar. Consisting of brand color palette, typography and imagery.
The design system of Polestar. Consisting of brand color palette, typography and imagery.

To shape the future of cars, Polestar set out with a visionary goal. Become the guiding star of the automotive industry. Lead by example on sustainability, innovation and design. And transform mobility and society as we know it.

Phase 2Phase 2

Hit the road, take on the world

Throwing out the roadmap of “what’s been done before”, together with Polestar we created a whole new digital landscape from scratch.
We designed and launched Polestar .com, the singular sales, brand and information channel within 6 months, making pushy dealerships, cringey salesmen and loud commercials a thing of the past.

Every touchpoint in Polestar’s fully integrated ecosystem is designed to serve the customer’s aesthetics and aspirations, feeding their appetite for design and their thirst for a sustainable future.

We complement global digital campaigns with quarterly brand activations that go in-depth on detail and big on local nuance. An organic content strategy supplied with on- going, evergreen content seduces and provokes conversation on all channels, along the full end-to-end journey.

Phase 3Phase 3

Accelerate momentum

When Polestar shifted to a higher gear, we evolved along with them, amping up local rollouts from 10 to 22 markets.
To support new markets with vastly different needs and budgets, our performance marketing strategies are always on, shaped by local nuances, and easy to scale up as needs evolve and audiences grow.

Social media became our secret weapon for optimizing performance. Using global toolkits and customizable local assets, customers are targeted with highly relevant content that pulls them through to complete their journey on Polestar.com.

Phase 4Phase 4

Onwards to the future

In 2022, we have increased our global presence from 20 to 30 markets, making sure every experience at every digital touchpoint reflects the same exacting standards and flawless experience built into every Polestar vehicle.

With Polestar, the work is its own reward. A fulfilling partnership built on shared values, mutual ambition, and an uncompromising passion for design, creativity, and a better future.

Contact us and let's get started.Contact us and let's get started.

Solid change starts here

Ivar Allema

Managing Director code d'azur
Reach out
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