Talpa Network
Pioneering live and on-demand streaming platform
KIJK opens your eyes.
KIJK is the dedicated streaming service of Talpa Network. The media platform provides access to all the on-demand broadcasts, live TV, and live radio from Dutch channels SBS6, Veronica, Net5, and SBS9 via the internet.
In late 2022, we renewed KIJK across all major smart and connected TV platforms where the streaming service is available. Since then, we've collaborated closely on new innovations, reinforcing Talpa Network’s reputation as a forward-thinking media leader.
Streaming platform
As the official technology partner of Talpa Network, we collaborated closely with their internal design and development teams to renew KIJK. The new platform extends the existing mobile app and offers rebuilt VOD features and live TV, as well as a catch-up function. KIJK is free for all Dutch citizens, supported by an advertising-based model (AVOD). The new app is available across a wide range of operating systems, including Samsung Tizen OS, LG webOS, Android TV, and Google TV. Its design allows for easy mobile adaptation to make KIJK as broadly available as possible. We also manage the continued development and maintenance of older versions.
In addition to live and catch-up TV, providing on-demand content is an important part of the service KIJK wants to offer to their viewers. With our in-house SpotOn clipping tool, new broadcasts and clips can be created within seconds and immediately uploaded to the video platform. This enables the rapid delivery of up-to-date content, such as news reports and weather updates, helping KIJK to quickly expand its VOD library with relevant, real-time content.
Innovation
With advertising as its main revenue stream, KIJK continuously seeks ways to balance viewer satisfaction and advertiser demands. Recognizing the need for more viewer-friendly advertising, we collaborated with Talpa Network to introduce pause ads. These thoughtfully designed static displays blend naturally with the interface when content is paused. Pausing a program triggers a subtle, creative ad on the screen without disrupting the viewing experience.
Integrating this service in a natural way was key to the success. We implemented the pause ads using industry-standard (IAB) advertising software, ensuring compatibility with KIJK’s existing platform infrastructure. To maximize impact, we applied advanced ad server targeting, including content-based targeting, time-specific placements, and frequency caps. This strategy allows advertisers to claim key moments and connect with audiences at just the right time.
With KIJK available across multiple brands and hundreds of models, each required hardware- and software-specific adjustments for optimal performance. Despite these challenges, the project was completed within six weeks, including an intensive four-week testing phase. The seamless integration into the KIJK platform delivered maximum impact and value for Talpa’s partners, reinforcing its position as an agile player in a rapidly evolving market.
Contact us and let's get started.
