Under Armour
Performance goals. Crushed.
For Under Armour performance is everything. We help the brand conquer the continent through integrated digital campaigns and an ever-evolving onsite experience.
With a mission to empower a new generation of athletes to forge their path to greatness, Under Armour needed a partner agency as dedicated as the athletes they serve. Together we’re putting in the work to elevate the brand across the EMEA region and reach every potential future GOAT in the process.
Football
Breaking into the game
It’s no surprise that the world’s biggest game, football, is an extremely compatitive playing field for sportswear brands. We helped Under Armour make their mark and position themselves as the brand for football athletes that always strive for more.
Balancing brand and performance thinking, we create campaigns that speak to the emotional and functional needs of our audience while successfully integrating the Under Armour brand and products into football culture.
Digital Retail
Elevating key moments in retail
We helped Under Armour to elevate their presence at the biggest retail moments of the year, optimizing their campaigns by tapping into the performance-mentality the brand shares with its audience.
Across the website, social, and CRM, we created digital experiences that connect with our audience over their drive to do better, presenting Under Armour gear as the way to level up. By building a modular system, we ensured easy adaptability to seasonality, speedy delivery of a diverse set of deliverables, and consistent quality across 16 EMEA markets.
On-Site
Continuing the experience
We create onsite journeys that effectively turn visitors into purchasers. Highlighting athlete partnerships, brand new hero products, and ground-breaking tech innovations, we inspire, engage, and reassure our audience just when that’s what they need.
Contact us and let's get started.
