Redesigning Grubhub's B2B website to match its ambition

The B2B offering had outgrown its digital home

Grubhub is one of the largest food ordering and delivery platforms in the United States. As their B2B offering grew, the digital presence around it didn't keep up. Individual meals, group ordering, catering, and tax-exempt solutions sat under inconsistent positioning, and the site no longer reflected Grubhub's updated brand or product structure.

Beyond a visual refresh

Working through the site with Grubhub's team, we found it was built around product features rather than customer value and internal teams had no tools to manage or update content themselves. We saw an opportunity to go beyond a visual refresh: rethinking the site's structure and messaging around what corporate buyers actually needed, and giving Grubhub's team the tools to manage it themselves going forward.

Hypersolid redesigned and built the website end-to-end, with teams running in parallel across our Amsterdam, Austin, and Alkmaar teams.

What was delivered on the design side:

• Wireframes for every page and navigation pattern.
• Content strategy with messaging hierarchy per page type.
• High-fidelity interfaces aligned to Grubhub's brand.
• Full design system and component library in Figma.
• Motion guidelines ready for handoff.

On the build side, we developed the following: 

• All page templates and a reusable component library built in WordPress.
• All copy and content implemented, and the CMS configured so Grubhub's team can create and publish new pages independently.
• Fully tested and delivered ready for launch.
• The architecture was built to absorb future products without a new project each time

A website built to grow with Grubhub's corporate business

Grubhub for Business launched as a coherent, on-brand home for every corporate product. Senior buyers now have a clear path through the full offering, and Grubhub's team can manage and grow the site on their own.

Grubhub started with Hypersolid as maintenance partners. They’re ending this chapter with us as a trusted design partner.